Traditionally, social media has given people new ways to share their thoughts and identities in communities they value. 

Business leaders have recognized the value these social networks present for marketing purposes and have developed brand followings on social media platforms to that end.

Skylab offers a customizable social media platform that gives community leaders more tools to interact with their users and more access to user information. Going beyond the Facebook & Instagram  Status, Skylab allows community builders to Gamify their users' experience by giving them actions to take, and issuing rewards for taking those actions.

Dean Grey experienced success at a young age and quickly developed large communities of followers. Learning to manage these large communities presented many challenges, but Dean developed Skylab to solve one common problem- retaining a large community of followers through mentoring and training.