Mr. Dean Grey has over 20 years of experience in the Science of Engagement and is recognized globally as one of the leading experts in community building for lifestyle brands. Throughout his career, he has kept his finger on the pulse of the future. Because of this, he created several technology-focused organizations that facilitate change on a global scale.
In addition to having a global community of 35 million himself, Dean documented 300 plus interviews with world influencers, coaches, military, pastors and game designers in search of a solution to the rise of third party platforms who were gamifying, monetizing, and owning our global communities.
Dean recognized platforms would become the massive disruptors in today's world; and set out on a mission to humanize technology through the application of the Science of Engagement making the shift from the age of information into the age of transformation.
In 2015 Dean launch Skylab Apps Inc, a game changing platform that serves as a living ecosystem that creates the conditions to entrains users into inspired action resulting in sustainable engagement.
Now major brands, affinity groups, creators, and influencers are able segment and evolve their communities from the social media Fans who are their Story tellers, into their tribe who will take inspired actions, and eventually into co -creators that will help them go viral and meet their mission.
They now can guide the segments of their audience on separate journeys appropriately. All this on a platform that allows them to communicate, train, track, reward, and monetize engagement AND own the data for all that happens in their world.
At Skylab, we help companies meet their mission by learning the Science of Engagement and applying it through technology.
To learn more, visit: deangrey.org
Dean first made a splash in his early twenties for being a single dad and learning to navigate raising his daughter while simultaneously breaking records in business. Dean home schooled his daughter as they traveled extensively to build his company.
Mr. Grey also has extensive experience in Direct Selling. By the age of twenty three, Mr. Grey became the youngest recipient of Amway's Executive Diamond award for growing the revenue of his Amway direct sales business' into the largest top 0.002% of the organization. Dean would speak 4x a year to coliseums full of people in his organization in over 18 countries for over a decade.
This experience in building and maintaining a global community for 15 years gave Dean massive insights into global patterns and the pain points of training, tracking, rewarding and growing an international audience.
The trick however is to find a way to create a sustainable solution to empower transformation that does not sacrifice the personal life of the influencers which is often the case.
It was this issue that lead Dean and many of his colleagues to recognize the overwhelming adoption of social media and the mobile gaming industry.
It was clear there were no learning management systems, that combined the social media culture with the gaming tactics being used on our kids.
If you want to transform people beyond the ability to raise their awareness at a live event on social media or through a film you need a way to engage, track and reward on the one device they carry at all times, the mobile phone.
The solution required two quantum leaps.
First was to recognize a 5th learning modality we call "Gamified Social Learning"
The second was to deliver this new modality on mobile devices and desktops globally at a price anyone could afford.
Dean spent his last 2 years speaking in 18 countries to create focus groups with the massive live audiences he was fortunate to have at his disposal.
Dean documented 300 plus interviews with world influencers, coaches, military, pastors and game designers before he convinced himself he had a solution to a problem that was worth solving.
In addition to being the Founder and CEO of Skylab Apps, Mr. Grey is also the Founder and CIO of Transactive, a mobile merchant and lending application. Mr. Grey has over 20 years of experience in coaching and Gamified learning and is recognized globally as one of the leading experts in community building for lifestyle brands. In 1989, he founded the executive coaching company KMI, now Freestyle and built a network of 200,000 affiliates in 18 countries.